ShopLikeNana Encourages Sustainability By the use of Your Grandparent’s Closet

Just like the satisfaction of thrifting, you by no means know what hidden gems are lurking in your favourite senior citizen’s bureau. It could be a useful bonding expertise asking your grandparent the historic earlier of their favourite closet staples. For our Not so Quick Vogue Week promoting and advertising and marketing advertising and marketing marketing campaign, Inexperienced Factors highlights Black Public Media’s social media promoting and advertising and marketing advertising and marketing marketing campaign #ShopLikeNana, together with how one can take part.

In response to a press launch relating to the issue, Black Public Media, in partnership with Paramount Plus, presents #ShopLikeNana: the third iteration of BE HEARD, a social media promoting and advertising and marketing advertising and marketing marketing campaign primarily specializing in elements dealing with Black communities.

The intention of #ShopLikeNana is to carry consideration to dressing sustainably as not solely a way of saving the ambiance, nonetheless to “have a superb time time-honored culturally resonate sustainability practices.”

#ShopLikeNana was conceived by Emmy-winning director Sophia Clark and Producer Inuka Bacote-Capiga. The video “UNRAVELED: An Unserious Important Part” stars comic Katrina Davis as a data reporter delivering viewers the true scoop on quick sample, together with its monumental human and environmental prices.

You do not should be an environmental expert to take part in #ShopLikeNana. Whereas Black Public Media has chosen three “eco-stylers” to info the price in highlighting how they retailer their favourite grandparents’ closets, you in all probability can contribute by posting your explicit individual expertise looking for in your grandparent’s closet.

Whereas initially launched all via New York Vogue Week in September 2024, #ShopLikeNana will proceed all by way of September, per Black Public Media’s weekly dispatch. Sean A. Watkins, proprietor of the consulting and cultural media firm Agency of Pleasure, is the #ShopLikeNana reporter, and you’ll catch Watkins in movies posted all via Black Public Media’s social media pages all by way of the month.

So the subsequent time you are feeling the urge to be artistic alongside alongside along with your garments, attempt looking for in your grandparent’s wardrobe instead. Concede to make the most of the social media hashtag #ShopLikeNana to level off the methods you might be reinventing your grandparent’s sample — or recreating their favourite look!